Four Benefits Of A High Performing Website

Chances are you’ve encountered websites that are – for lack of a better word – a bit frustrating. You may struggle to find the information you need, encounter a search function that returns undesired results, or perhaps even struggle to read the content. This is a too common problem and something that can spell disaster for a business.

The reality is that designing a website requires knowledge about not only technology but also marketing, branding, psychology, and human nature. Fortunately, the professionals at Walfs Web Lab are experienced in the know-how needed to transform your website into a high performing one. Here are some of the benefits businesses will note when having a strong website.

  1. Happier Customers

This is one of the primary reasons why companies decide to optimise the design and performance of their website. In today’s environment, online presence is taking an ever-increasing level of importance. You want your customers to be able to easily navigate your website.

A highly functional website allows for ease of navigation for customers. It also enables customers to easily communicate with you, book services, make purchases, and generally engage in business. Websites should not only provide information but facilitate interaction.

  • Higher Search Rankings

Many small business owners wonder how they can get their businesses to the top of Google’s search rankings. Having a high performing website is one of the most effective pathways towards this. Having a higher web presence on Google is important as few people ever navigate past the initial page of search results.

Where you land on Google is driven by their algorithms and employing a website designed with search engine optimisation will improve your performance in their algorithms. Leveraging an SEO specialist in the design of your website will help elevate your position in Google’s rankings, ultimately driving more customers to your virtual door.

  • Faster Speed

One incredibly frustrating aspect for customers is encountering a website that is slow to load. While the prevalence of high internet speeds increases, so does the bandwidth of content, particularly with many businesses leveraging things like videos and high resolution images.

Effective web design can optimise your images and content, allowing for high quality content that also loads effectively. There are many principles that go into play here to enhance the speed at which your content loads on your customers’ browsers. A well designed website will not leave customers frustrated due to speed.

  • Works Well on All Screen Sizes

A decade ago, websites were almost exclusively viewed on PCs. Now, your website is viewed on devices of a multitude of screen sizes including tablets and smart phones. However, if you have a basic web design, your content likely does not translate well to all of these devices.

With mobile viewing now a primary source of traffic, it is important to have a website that is designed to function both on traditional browsers as well as mobile options. This will ensure that your website is high functioning regardless of how a potential customer is accessing it.

Final Thoughts

In the digital age, having a highly functional website is imperative for virtually every organisation. Walfs Web Lab will happily create a high performing website that will meet your business’ unique needs while also utilising effective coding and best practices for web development. Contact us today to find out how we can help enhance your web presence!


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